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National Repository of Grey Literature

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Proposal of a Communication Mix for improve recruitment Chaloupková, Veronika ; Junas, Katarína (referee) ; Mráček, Pavel (advisor) This bachelor thesis is concentrated on using communication mix as an effective tool to improve the recruitment of a specific company. Based on theoretical knowledge and executed analysis of the current state of the recruitment and the promotion of the company I proposed several solutions which should increase the interest in job offers. Detailed record

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