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National Repository of Grey Literature

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Marketing Utilization in the Service Sector Zeman, Milan ; Pospíchalová, Dana (referee) ; Chalupský, Vladimír (advisor) This bachelor thesis identifies and analyzes the marketing tools and activities of Happycatering Company Ltd., which provides catering services. Analyses are later evaluated and new or modified measures are proposed in firm's marketing strategy. Proposals for measures are presented in the form of marketing plan for a new product that the company will place on the market, while the results of new measures will be monitoring. Detailed record

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