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The Performance Evaluation of the Company using Balanced Scorecard
 Rytířová, Monika ; Sághy Estélyi, Kristína (referee) ; Bartoš, Vojtěch (advisor)
The master’s thesis focuses on the evaluation of the performance of H & M spol. s r.o. using the Balanced Scorecard method. The work is divided into four parts. The first part defines the goals and chosen methods, followed by the theoretical part, which contains theoretical starting points from the professional literature, which are the basis for the next part of the work. The third part of the work is analytical, where the company is presented and then a financial and strategic analysis is carried out. In the last part of the work, a proposal for the implementation of the BSC model, which should lead to an increase in the company‘s performance.
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