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Use of Product Price Discrimination in International Markets Tempír, Stanislav ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor) The thesis is aimed at making specific recommendations on price discrimination for a company operating in international markets. These recommendations are supported by calculations of purchasing power parity, price elasticity of demand and analyses of primary and secondary data from European markets. The thesis is structured in three main parts, the first dealing with the theoretical background, the second with the company and the selected markets and the last part with the recommendations themselves. Detailed record

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