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National Repository of Grey Literature

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Návrh online propagácie spoločnosti Motionlab Škarbalová, Nina The bachelor thesis deals with the proposal of online promotion of the company Motionlab and its platform based on an analysis of the company’s current situation and the market. The theoretical part explains the elements of digital marketing, from which the solution of the problem is derived. In the practical part, there is the company described with marketing mix, which is followed by a detailed analysis of current online promotion. There is also an analysis of the company’s competition in the market. Based on all analysis, a SWOT analysis is compiled. Based on the findings, the proposal part describes possible changes and recommendations regarding online promotion of the company. Namely the social media content, video campaign, new design of the newsletter and possible changes on the website. Detailed record

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