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National Repository of Grey Literature

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Marketing destinace cestovního ruchu Třebíč Navrkalová, Iva ; Jakubíková, Dagmar (advisor) ; Heřman, Pavel (referee) Práce se zabývá marketingem cestovního ruchu ve městě (destinaci). Teoretická část se zabývá marketingem měst a obcí a marketingem destinací CR. Praktická část obsahuje zpracovanou prostorovou analýzu a SWOT analýzu dané destinace. Kromě jiných je v příloze obsaženo vyhodnocení výzkumu návštěvnosti města, kraje a ČR. Detailed record

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