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National Repository of Grey Literature

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Rozdíly v propagaci v ČR a USA na trhu rychloobrátkového zboží Janda, Jakub ; Průša, Přemysl (advisor) ; Puchýř, Milan (referee) ; Nováček, Jan (referee) Práce se zabývá porovnáním přístupů k propagaci na trhu rychloobrátkového zboží na českém a americkém trhu. Toto porovnání je provedeno z teoretického i z praktického hladiska. V teoretické části je nejprve popsán propagační projekt, který obsahuje cíl, cílové skupiny, poselství, média, propagační prostředky, harmonogram a rozpočet. V praktické části je pak na základě teoretického projektu porovnána propagace produktů Kofola a Coca-Cola ve všech uvedených bodech. Detailed record

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