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Vnímání spotřebitele a jeho ochota k nakupování biopotravin
Lozynska, Chrystyna
In my bachelor thesis I investigated how consumers perceive organic food while shopping. In the first part of the thesis I introduced the theoretical information about organic farming and organic food. The second part is devoted to research and its evaluation. In the discussion, I proposed a specific solution to increase the demand for organic food. In conclusion, I summed up all the most important suggestions for organic food producers and retailers.

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