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Společenská odpovědnost v cestovním ruchu
 Šulová, Veronika
Šulová, V. Corporate Social Responsibility in Tourism. Diploma thesis. Brno: Mendel University, 2019. The main goal of the diploma thesis "Social Responsibility in Tourism" is to propose a CSR strategy for tourism companies specifically for accommodation facilities. The first part consists of the discussion of alternative approaches and perspectives, the analysis of professional literature and research in this field and the comparison of the results and opinions of individual parties. This section will mainly help to better focus on this issue, compare different views, and portray key CSR and sustainable development challenges faced by businesses in the sector. Qualitative and quantitative research shows that in the area of accommodation facilities it is necessary to distinguish between large enterprises and small and medium-sized enterprises when assessing social responsibility activities. Large businesses have an active approach to these activities and are committed to them, and in the further development it is important to focus on reporting their results. Small and medium-sized enterprises are passive in social responsibility activities, and if they do business as part of their normal operations, the main reason is the lack of information about the whole issue and the possibilities of developing this area.
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