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National Repository of Grey Literature

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Fenomén scarcity a FoMo a jejich percepce generací Y Bazala, Štěpán Bazala, Š. Fenomén scarcity a FoMo a jejich percepce generací Y. Brno: Mendelova univerzita v Brně, 2018. This bachelor's thesis includes the phenomenon of scarcity and FoMo marketing and their perception in generation Y. Through eye tracking and subsequent managed interviews, bachelor's thesis perceives selected marketing tools and their impact on consumer's final decision when they are shopping online. Based on the results identified by both of mentioned methods are given recommendations for the use of these tools in the development of marketing strategies in the internet environment for Y generation. Detailed record

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