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National Repository of Grey Literature

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Spokojenost zákazníka na trhu s fitness službami Musil, Martin The diploma thesis has for objective to determine factors influencing customer satisfaction in selected fitness centers in South Moravia and to identify their typical customers. Then use ECSI index to quantify customer satisfaction and assess the relationship between the satisfaction and performance of these fitness centers. The diploma thesis is divided into two parts - literary research and practical part. Literary research focuses on the characteristics of the market for fitness services, consumer behavior and satisfaction measurements. The practical part includes an analysis of the current state of fitness centers, evaluation of data from the questionnaire survey, statistics, recommendations and discussion. Detailed record

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