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National Repository of Grey Literature

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Marketing Strategy Proposal Ferenčák, Richard ; Maštera, František (referee) ; Chalupský, Vladimír (advisor) This thesis deals with the design of marketing strategy for a company distributing medical supplies for patients with diabetes. The thesis contains theoretical basis of marketing strategies, analysis of the current situation of the company and the entire industry. Subsequently, suggestions and recommendations are made that will contribute to the company's higher profits and also to a higher market share. Detailed record

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