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National Repository of Grey Literature

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Proposal of Marketing Communication Slavíčková, Marie ; Pelikán, Vladimír (referee) ; Kaňovská, Lucie (advisor) This bachelor thesis is focused on creation of the marketing communication proposal for medium-sized trading company. The first part of thesis describes theoretical background and characteristics of basic concepts and knowledges of marketing. The second part characterizes trading company PRECON s.r.o. and its current marketing status. The last part focuses on creation of a proposal of marketing communication proposal for this company. Detailed record

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