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National Repository of Grey Literature

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Corporate social responsibility and its role in commercial communications Pilná, Lucie ; Mikeš, Jiří (advisor) ; Zábranský, Tomáš (referee) This diploma thesis deals with the topic of Corporate Social Responsibility. It is illustrated on the concrete example of company Vodafone Czech Republic a.s. The thesis begins with the presents the concept, its forms and advantages. Following chapters include the situation in the Czech Republic and in other world countries, including the European Union. At the end there is a chapter about the future trends in the corporate responsibility. Detailed record

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