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National Repository of Grey Literature

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Proposals for Marketing Mix Elements Improvement Roshchina, Polina ; Maštera, František (referee) ; Chalupský, Vladimír (advisor) This thesis focuses on the analysis and evaluation of current marketing mix of BILZ Limited and creation of improvements proposal, especially focusing on communication mix instruments. The company is located in United Kingdom and provides broker services by online aggregator of corporate loan offers for small and medium enterprises. Detailed record

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