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National Repository of Grey Literature

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Marketing strategy Machová, Martina ; Mazánek, Lukáš (referee) ; Schüller, David (advisor) This diploma thesis is focused to a marketing strategy for the introduction of the new product of the confectionary shop "Tak to upec". The new product is baking lessons. The basis for developing an appropriate marketing strategy is the theoretical knowledge and data obtained from selected analyzes and the use of selected marketing methods. The output of the diploma thesis is the suggestion of a specific marketing strategy in the form of expanded marketing mix. Detailed record

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