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National Repository of Grey Literature

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Mezikulturní rozdíly a jejich význam pro obchodní jednání a podnikání českých subjektů na trhu vybrané země/ Německo Droznová, Klára ; Müllerová, Františka (advisor) ; Gullová, Soňa (referee) Práce se zabývá interkulurálními rozdíly mezi Čechy a Němci podle dimenzí definovaných Hofstedem a Trompenaarsem. Dále práce zkoumá vliv těchto rozdílů na obchodní jednání s německých partnerem a podnikání na trhu Německa. Detailed record

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