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National Repository of Grey Literature

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Proposal of Communication Mix for Food Goods Horáková, Pavla ; Koudelková,, Petra (referee) ; Novák, Petr (advisor) The focus of this master thesis is the marketing communication mix for an enterpreneur, who runs a grocery store business. On the basis of the theoretical knowledge, the analyzis of the current state of marketing comunnication was conducted. Following this analyzis, suggestions have been made on how to improve the existing communication mix for the grocery store, which will increase business awareness, attract new customers and lead to increased sales. Detailed record

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