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Use of Psychology in Marketing
 ŠINKOVÁ, Jiřina
The name of the bachelor thesis is "Use of Psychology in Marketing". Marketing uses knowledge of many other fields of science. The main purpose of this bachelor thesis is to point out the possibilities of using psychology in marketing. For the purposes of this thesis, a company has been chosen to demonstrate practical examples. This thesis is divided into two parts which cover the theory and practice. The first part of the thesis deals with theory concerning a survey which creates the theoretical background of the practical part. At the beginning of the practical part is presented the selected company. The analysis and synthesis of the information obtained follows. The final part of the thesis contains suggestions and points out ways how to better use the knowledge about the consumers and their behaviour.
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