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Project uniforms in a retail chain store
 Teršová, Anna ; Postler, Milan (advisor) ; Štěpánek, Petr (referee)
This master's thesis deals with the analysis of a project uniforms in a retail chain store. The role of company's uniforms and its connection with the brand identity is usually very underestimated part of brand strategy. The thesis clarify this role and in its practical part it offers a procedure how to change company's dress code. The aim of this thesis is to analyse the process of uniform's change in a retail chain store. To analyse its parts, evaluate the procedure and propose recommendation. The asset of this thesis is treatment how to change company's uniforms in a real project and its critical analysis.
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