Home > Search Results: recid:358953
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 

Warning: Requested record does not seem to exist.
Fashion blogs as a platform for marketing communications: a case study
 Nejmanová, Kristýna ; Šimůnek, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of the bachelor thesis is to identify and describe the marketing tools that can be found on the selected Czech fashion blogs. The theoretical part contains description of the main types of marketing tools usually employed in online environment. Attention is focused mainly on influencer marketing and product placement. Furthermore, information about blogs, social media and the Czech blogosphere is discussed and articulated. Continuing the theme a further aim of the thesis is to analyse the impact of marketing tools on the readers of fashion blogs as consumers. To support the study and analysis a questionnaire focused on the principal characteristics of blog readers has been circulated.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English