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National Repository of Grey Literature

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Online marketing tools of a chosen e-shop and their effectiveness on the Czech and Poland market Žižka, Jan ; Říha, David (advisor) ; Jandl, Štěpán (referee) The Bachelor's thesis deals with various online marketing tools. The main objective of Bachelor's thesis is to analyse online marketing tools of a chosen e-shop and evaluate their effectiveness on the Czech and Poland market. On the basis of the research, results will be formulated into specific recommendations, which may be used by the e-shop for improving it's online marketing tools' results, such as costs, revenues and profit. Detailed record

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