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National Repository of Grey Literature

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Strategie značky L'Oréal "Redken" na českém trhu Matseushuk, Ewgeniya ; Halík, Jaroslav (advisor) ; Vlková, Anna (referee) V práci jsou popsány marketingové strategie společnosti Redken s větším soustředěním na komunikační strategie. Během práce je charakterizována přítomnost společnosti na trhu České Republiky. Byl proveden průzkum nákupního chování mladých lidí a analýzy jejich postoje ke značce Redken po kterém byly popsány silné a slabé strany pozice značky pomoci SWOT analýzy a byly předloženy možné opatření pro posílení pozice dané značky. Detailed record

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