Home > Search Results: recid:347910
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 

Warning: Requested record does not seem to exist.
Evolution of political communication of movement ANO 2011 since its creation until the parliamentary elections 2013
 Bartoňková, Ivana ; Mlejnek, Josef (advisor) ; Šárovec, Daniel (referee)
BARTOŇKOVÁ, Ivana ABSTRACT This thesis is mapping the evolution of communication of the ANO 2011 movement in period from its formation until parliamentary elections in year 2013. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, there is summarization of the creation and evolution of political communication as an individual discipline. Practical part focuses on communication of the movement at the time of creation, time of Senate elections 2012, and compares it with communication of movement in parliamentary elections 2013. The observed units were election programs, media appearances, as well as overall processes of campaigns. The main goal of this thesis is to show the evolution of the political communication at the Czech political scene on the example of the new political movement ANO 2011, on which we can observe its fast evolution and dynamics of the discipline, as well as wide variety of techniques used in political marketing.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English