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National Repository of Grey Literature

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Marketing Utilization in Services Ferenčák, Richard ; Maštera, František (referee) ; Chalupský, Vladimír (advisor) Bachelor thesis on: „Marketing utilization in services“ analyzes internal and external enviroment of the company PharmaCorp s.r.o., which provides services in the area of specialized medical supplies to health facilities. At the beginning of the thesis will be explained the theoretical summary of marketing terms. Analayses will be subsequently evaluated and new proposals designed to measure a marketing plan for extension portfolio of products and the pharmacy sales network. Detailed record

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