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National Repository of Grey Literature

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The Utilization of Internal Marketing for Increasing Employee Satisfaction Urbánková, Simona ; Hytychová, Kristýna (referee) ; Kaňovská, Lucie (advisor) This diploma thesis focuses on the use of internal marketing in the corporate practice of particular companies in the area of increasing the satisfaction of employees. An important element is the analysis of the current state of the corporate environment and employee satisfaction research, which is a key starting point. Part of the thesis is the proposals. Detailed record

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