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National Repository of Grey Literature

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Proposal of Communication Mix of a Selected Company Ježková, Jaroslava ; Bližňákova, Monika (referee) ; Novák, Petr (advisor) This barchelor thesis is focused on communication mix of the company. The thesis contains basic teoreticial findings, describe selected company and current state. The gained results are used to process to createing draft of communication mix of the company. Detailed record

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