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National Repository of Grey Literature

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Proposal for Changes of Marketing Activities of Specific Company Šeniglová, Hana ; Hajzler, Martin (referee) ; Mráček, Pavel (advisor) This diploma thesis focuses on marketing. The main aim of the thesis is to design marketing activities for specific company. The goal of the proposed marketing activities is to increase the attendance of the specific company shop by at least ten percent. The results of the work lead to recommendations for the future. Detailed record

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