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National Repository of Grey Literature

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Analysis of Marketing Communication Universities with Regard to the Interest of Candidates for Study Řiháčková, Michaela ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee) Educational institutions have an irreplaceable role in society. There is still a greater interest in studying at universities, that is the reason for generating of a competitive environment. The universities have to create a competitive advantage for their market success. The marketing communication is also important. The aim of this thesis is to detect, if there is the relationship between marketing communication of private nad public universities in the Czech republic through the media and if there is an interest of the applicants in the study. Detailed record

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