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Statistical analysis of wine consumption preferences
 Boldsaikhan, Amarzul ; Hlavsa, Tomáš (advisor) ; Svobodová, Jitka (referee)
This bachelor thesis deals with wine consumption preferences. The main aim is to assess factors, which may influence consumer behavior. The first part is devoted to the research and the rules for creating a questionnaire. I will focus on the history of wine worldwide and in the Czech Republic. Technological process of wine productions is also described in this part. The last subchapter of the first part deals with consumer behavior and with the factors, which influence the consumer when purchasing food. The most interesting questions in the practical research are evaluated graphically. The stated hypotheses are tested in this part, as well. The dataset is analyzed using categorical data analysis. According to the results the stated hypotheses are either accepted or rejected.
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