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Marketing Strategy of the Hyundai Centrum CB, Ltd
 Chlebuch, Ondřej ; Hajdíková, Taťána (advisor) ; Lešetický, Ondřej (referee)
The aim of the bachelor thesis is to analyze the marketing strategy of Hyundai CB Centrum Ltd. The result of this analysis will be proposals to amend and recommendations. The theoretical part is devoted to marketing strategies, market segmentation and individual marketing strategies. In the practical part will be using using suitable methods. In the practical part is an analysis of the marketing strategy. The result of the practical part will evaluate whether the analyzed marketing strategy is in line with the company's intentions. In the conclusion of the work are given specific proposals for recommendations for a more effective use of marketing strategies.
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