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National Repository of Grey Literature

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Metody kvantifikace hodnoty pro zákazníka u elektronických produktů Chalupová, Lucie ; Vlček, Radim (advisor) ; Heřman, Jan (referee) Práce si klade za cíl přiblížit jednotlivé metody kvantifikace hodnoty pro zákazníka a následně je aplikovat na vybraném objektu, kterými jsou tři vybrané mobilní telefony. V práci jsou pomocí vybraného objektu analyzovány rozdíly mezi jednotlivými metodami, interpretovány dosažené výsledky a zhodnoceny výhody a nevýhody jednotlivých metod. Detailed record

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