Home > Search Results: recid:259920
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 

Could not find similar documents for this query.
The behavior of specific groups of customers when purchasing food
 Zdražilová, Jana ; Hes, Aleš (advisor) ; Ivana, Ivana (referee)
Diploma work is divided into two main parts. The first part includes the most information about consumer´s behaviour when shopping, typology of consumers from different perspectives, models of consumer´s behaviour, decision-making process, also important is consumer´s black box, which includes factor which act on consumers during purchase decision-making. To the work was also necessary include information about the disease diabetes mellitus, because this work is about behaviour of diabetics when buying food. The second part of diploma work is largely dedicated to questionnaire survey, whose results are presented in this part of work and whose aim was to identify the factors which influence consumers with diabetes when buying foods products. This part also includes exploration of current offer foods that are labelled as suitable for diabetics.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English