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Marketing firmy v prostředí sociálních sítí Korolus, Dominik ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee) This bachelor thesis deals with current trends of internet marketing. It describes possibilities of internet marketing, specialy the ones at social networks. It explains terms marketing and marketing mix and shows summary of the most used and best social networks in Czech republic and rest of the world. Practical part of this work is based on analysis of current state of two companies: LPG-Auto s.r.o. and eshop Slusnyhadry.cz, specially at the social networks. This part suggests appropriate marketing tools, based on aquired informations, to obtain a better position on these networks. Detailed record

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