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Marketing communication in firm
Vaňková, Lucie ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
The goal of the thesis Marketing communication in firm is an evaluation of communication tools of the company Tesco Stores ČR, a.s., which are using for food brands for the year 2015, and develop proposals for improving the marketing communication of this company for 2016. Well managed marketing communications can significantly contribute to accomplishing the company´s goals and are therefore necessary for the success of any business in the competitive environment of the market.
In the theoretical part, is characterized the various tools of marketing communications, which are advertising, public relations, sales promotion, personal selling and direct marketing
In the practical part is description of the firm and analysing the marketing communications product under the brand of the company Tesco Store ČR a.s. applied in 2015. To determine customer awareness of each line of brand is used a questionnaire based on which the company proposes some improvements in marketing communications and budget for implementation.
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