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Banking issues focused on seniors
 Studničková, Barbora ; Cvik, Eva Daniela (advisor) ; Kadlecová, Eva (referee)
The theoretical part of the thesis consists of characteristics of particular banking products from their history to current usage. Aditionally, the thesis is specialized in the approach of banking institutions too seniors and their current offered possibilities. The practical part of the thesis is focused on a qualitative research through the medium of a questionnaire survey on the topic Banking services, which approaches the problem of accessibility seniors to banking institutions in general and their intensive usage in three different cities. Subsequently, the results of seniors are compared with opinions of other generations in order to determine any existing difference when using banking services dependent on age. Another essential part of the practical part of this thesis is an interview with an employee of one of the major banks, which leads to the discovery of the approach both inside and outside. Thanks to this an overall conclusion of the situation by the client and the bank can be made.
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