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National Repository of Grey Literature

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Proposal of Marketing Plan in Company Dlabal, Tomáš ; Klásek, Pavel (referee) ; Milichovský, František (advisor) The subjekt of this bachelor thesis is marketing plan proposal. It’s analysis of current condition of the company, finding out it’s weaknesses and new and the new solution. First part is theoretic, containing basic terms and ideas of marketing and communication. Second part is concerned with practical research. It’s goal is improving marketing communication in the company. Detailed record

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