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National Repository of Grey Literature

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Marketing Mix of Company Cukrárna Romance Vašek, Dominik ; Raždicová, Kateřina (referee) ; Mráček, Pavel (advisor) This Bachelor’s thesis is focused on the marketing mix of company Cukrárna Romance. The theoretical part deals with the theoretical knowledge of the marketing mix and its individual concepts. The practical part contains an evaluation of the marketing mix of the company Cukrárna Romance and in conclusion are proposed measures for its improvement. Measures should lead to increased awareness of the company, profit and market position. Detailed record

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