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National Repository of Grey Literature

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Marketing v letecké dopravě Řezníčková, Irena ; Bílková, Jana (advisor) ; Chmelík, Jakub (referee) Práce popisuje současnou situaci na trhu letecké dopravy v České republice, členění typů leteckých dopravců a charakteristika marketingového prostředí. Následuje popis uplatňování marketingu ve dvou konkrétních společnostech. Prostřednictvím interpretace výsledků dotazníkového šetření je popsáno spotřební chování zákazníků a faktory ovlivňující tvorbu poptávky po službách leteckých dopravců. Detailed record

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