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Project of Tourism Development and its Impact on Business in Hostýnsko-vsetínská hornatina
Bláhová, Adéla ; Špiler, David (referee) ; Mráček, Pavel (advisor)
The topic of this bachelor thesis is marketing of tourism in Hostýnsko-vsetínská hornatina. Main goal is to assess conditions for tourism development of this area. The first part is theoretical and basic knowledge of marketing and tourism are described here. The analytical part describes selected area and defines current state of local situation. Based on these knowledge are set out proposals and objectives that lead to development and improvement in Hostýnsko-vsetínská hornatina.

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