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National Repository of Grey Literature

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Communication Mix of Travel Agency Zlámal, Tomáš ; Sedláček, Jan (referee) ; Mráček, Pavel (advisor) This bachelor thesis is focused on analysis of current state of travel agency´s communication mix, where on the basis of gained results from the analysis and with help of marketing research, which is conducted through a questionnaire survey, are suggested such recommendation, which will lead to improvement of current communication mix and subsequently to raise awareness about travel agency, bigger competitiveness and increasing of sales. Detailed record

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