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National Repository of Grey Literature

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Marketing Mix of the Company AMI spol. s r.o. Seres, Boris ; Duša, Andrej (referee) ; Mráček, Pavel (advisor) This bachelor thesis focuses on evaluation and suggestions of the marketing mix in the company AMI spol. s r. o., which is doing business in the light technology. Thesis tries to find a proposal to improve the existing marketing mix on the basis of analysis of the internal and external enviroment. Detailed record

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