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Proposal of Communication Plan in ACTcz, s.r.o
 Šotola, Filip ; Linhartová, Aneta (referee) ; Milichovský, František (advisor)
This thesis deals with a draft of a communication plan in a company ACT CZ s.r.o. Its main goal is to draft more effective communication mix, based on a current identification of a marketing communication and results of previous analysis of both external and internal environment. The thesis is divided into three main parts - theoretical, practical and that focusing on a draft. The theoretical one includes basic marketing expressions described in detail. The practical part is an analysis of the company, its marketing mix and the current state of the communication mix. In addition, it contains analysis of the company's marketing environment and a marketing research focused on the communication mix. There are also suggestions of improvement based on the practical part's results.
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