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National Repository of Grey Literature

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Proposal of marketing plan of the Big One Fitness Rašovská, Aneta ; Nejezchleb, Michal (referee) ; Šimberová, Iveta (advisor) This Bachelor's work is about marketing and related problems due to increasing competition and constant pressure on companies and their ability to innovate. It deals with the ability of fast reaction to constant changes of requirements from customers and increasing pressure from the competition. Detailed record

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