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National Repository of Grey Literature

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The Project of Communication Strategy in the Company AC Word Holíková, Lucie ; Kovács,, Jan (referee) ; Konečná, Zdeňka (advisor) Bachelor thesis deals with the communication strategy in company. It also deals with the teoretical outlet of marketing problems. The primary aim is to analyse particular company, its communication strategy and to find the defect in B2C communication. The point is to find the solution and introduce this technique in the company. Detailed record

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