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Risk Assessment of Trading in Enjoy Trade Ltd. Company on International Markets
Dolníček, Daniel ; Duda, Stanislav (referee) ; Šimberová, Iveta (advisor)
DOLNÍČEK, D. Risk assessment of trading in Enjoy Trade Ltd. company on international market. Diploma thesis. Brno: 2016. This Diploma thesis deals with the analysis of risks and benefits that may occur when trading in selected international markets. The aim of this thesis is to suggest appropriate measures to eliminate risks. In the theoretical part, problem of international trade is defined and important concepts of the risk management are explained. The practical part analysis the internal and external environment of the company and its market position compared to the competition. Furthermore, the situation on the market is evaluated in economic, political, legal and cultural perspective. Various economic and risk-management methods are beeing used for the evaluation. Based on the results of analysis the markets are ranked from the most suitable to the least suitable for international trade.

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