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National Repository of Grey Literature

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Setting and Restructuring Company´s Strategy Ševčík, Michal ; Schumacher, Karl Heinz (referee) ; Škapa, Stanislav (advisor) Diplomová práce představuje konkrétní společnost z oblasti fitness, analyzuje její mikro a makrookolí a dynamiku daného průmyslu. Zaměřuje se na možnost aplikace strategie zahraničního partnera na místní trh včetně analýzy strategie řízení vztahů se zákazníky. Obsažená data získaná průzkumem trhu poslouží jako základ pro danou strategii. Detailed record

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