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National Repository of Grey Literature

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Proposal of Customer Satisfaction Measurement Programme Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor) This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented. Detailed record

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