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National Repository of Grey Literature

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The Proposal for Improving the Communication Strategy in the Company Skulínková, Renata ; Špaček, Jan (referee) ; Šimberová, Iveta (advisor) Diplomová práce se zabývá zpracováním marketingové komunikace pro společnost AUTO-SPEKTRUM-ACC spol. s.r.o., která se pohybuje v oblasti automobilového průmyslu. Práce zkoumá a hodnotí odvětví a stávající situaci společnosti a na základě těchto analýz navrhuje efektivní komunikační strategii firmy. Detailed record

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