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Animated feature-length movies and their position in Czech cinemas
Králová, Pavla ; Hanzlík, Jan (advisor) ; Blažková, Eva (referee)
This thesis discusses the animated movies, which are distributed to cinemas, and Czech moviegoers. It presents the historical progress in feature-length animated movies followed by their distribution to Czech cinemas. It focuses on film marketing and then characterizes Czech moviegoer. The practical part of thesis analyses the change of the position of feature-length animated movies in Czech cinemas during certain period of time. The analysis is followed by questionnaire aiming to discover why people go to the cinemas to watch animated movies. The conclusion contains the comparison of the results of questionnaire with the hypothesis and the position of feature-length animated movies in Czech cinemas.

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